Iryna is a VP of Innovation at XME.digital (Cyprus registered
https://www.xme.digital/). XME.digital helps connectivity businesses like telecommunication providers embed new business models and revenue streams. Her work is related to innovation management and mentorship of tech entrepreneurs and founders who struggle with resilience and adaptation. During her career, Iryna has gone through leadership burnout and entrepreneurship failures and got extensive and mastered manifold experience by running a national automotive racing championship, leading an Ogilvy Digital Marketing Practice in CIS and finally settled in the tech industry for the last five years.